Legal marketing that tracks to signed cases
From someone who did intake, went to court, and understands case value not just traffic.
★★★★★ 5.0
from 100+ reviews – see our reviews
What success looks like
+58%
Increase in revenue
One nursing home case signed per week. 3 to 6 med mal cases per month. $6k total budget
Percy Martinez, P.A.
4
Florida Cities
+0%
New Firm
Ranking for birth injury and med mal in Kendall. 5 months from launch.
Jorge L. Flores, P.A.
+42%
Increase in leads
+75%
Increase in conversions
“The best decision we made for our marketing strategy this year.”
Sarah Johnson, Marketing Director, Brand Co
+75%
Increase in conversions
1 / 3
Digital marketing services we provide
Law Firm SEO
Consistent calls without paying per click. Percy Martinez went from zero to 4,000 monthly visitors.
Google Ads for Lawyers
Know your cost per signed case. $1M budget discipline at Swatch Group, applied to your spend.
AI Search Visibility
Show up in Google AI Overviews, ChatGPT, Perplexity, Gemini. This is where search is going.
Law Firm Web Design
Built for conversions and SEO from day one. Architecture that builds authority for rankings and AI.
Spanish Legal Marketing
Native Spanish speaker. Not A.I translations. Florida’s Spanish market is too big to ignore.
Why Case Value Matters in Marketing
Clicks Don’t Sign Cases
Your current agency reports impressions, clicks, and traffic. They show you charts going up and to the right. But you can’t deposit traffic. You sign cases. If you can’t connect your marketing spend to signed cases, you’re guessing.
Not All Leads Are Equal
A hundred calls that waste your intake team’s time cost you money twice; once for the ad spend, once for the staff hours. Ten calls from people with real damages and clear liability? That’s a month. I learned this answering phones at Percy Martinez. Most calls go nowhere. The ones that matter come from specific keywords, specific searches, specific intent.
How I Learned the Difference
I didn’t learn legal marketing from a course. I was a paralegal. I answered intake calls. I went to court. I sat with a patient who had C. diff in the hospital. I watched which calls became signed cases and which ones wasted everyone’s time. That changes how you build campaigns.
What We Actually Track
Which keywords generated calls. Which calls became consultations. Which consultations became signed cases. What each signed case cost you in ad spend. Your cost per signed case; not your cost per click. That’s the number that matters.
Who you will be working with
Background
Legal Experience
Beyond Legal
How I Work
Background
Former paralegal. University of Miami BBA. LinkedIn Top Voice for Search Engine Marketing. Google Ads Certified. 13 years in digital marketing. Built Percy Martinez from $500 to dominant across four Florida cities.
Legal Experience
I went to court with Percy. Visited hospital patients. Spoke directly with clients. Understand bar advertising rules. Know the difference between a stage 2 pressure ulcer and a stage 4, between a fender bender and a TBI.
Beyond Legal
Managed $1M ad budget for Swatch Group (380% traffic, 72% sales increase). PepsiCo project. Environmental services companies ranking in AI Overviews. Cross-industry strategies your competitors don’t have.
How I Work
You own everything; website, data, creatives. Month to month always. $3k-$10k/month depending on scope. Small roster. Direct access. No account managers between us.
Educational Resources
How to Evaluate Your Agency
What to ask. What to look for. Red flags that mean you’re wasting money.
Cost Per Signed Case Calculator
The only number that matters. Figure out what you’re actually paying for cases.
AI Search Guide for Law Firms
What’s changing. What it means for your firm. How to show up where search is going.
Find the answers you need
Explore Learning Center
Browse tips, guides, and how-to videos made for both new users and power users.
Get admin help
Sign in to find specific answers, manage users, or get support as a developer.
How much does this cost?
A: $3,000-$10,000/month depending on market competition and scope. Percy was $6k/month total including salary, tools, and links.
How long for results?
Percy ranked first page in 3 months on a $500 starting budget. Jorge Flores ranked in 5 months. Market changes from location to location but across four cities in Florida, the major hubs; took years.
What practice areas?
Medical malpractice and personal injury. Nursing home abuse, birth injuries, surgical errors, wrongful death, catastrophic accidents. I understand case value because I did intake.
Why haven’t I heard of you?
Percy Martinez didn’t want me working with other firms. I was exclusive to him for 14 years. This is my first year officially taking new clients.
Do I own my website?
Yes. Everything – site, data, ads, creatives. I don’t hold anything hostage.
What makes you different?
I was a paralegal. I answered phones. I visited patients. I know which keywords sign cases because I signed them. Most agencies learned legal marketing from blog posts.
Built from $500 to Florida’s #1 med mal firm.
14 years. 4 cities. Now taking new clients.